The Great Outdoor Provision Co.
I'm on a Boat
project: Paddle Pro App, www.gopcpaddlepro.com
role: Creative Direction, UX, Branding, Logo Design, Illustration
A Coffee Meets Bagel. For boats. We created the Paddle Pro App for people who are looking for a successful long-term relationship with one.
Great Outdoor Provision Co. isn’t your big box store or online retailer. If you ever visit one of their stores, you’ll run into a real boat expert who is equipped to give you white glove service and pair you up with the right boat. Think Hitch. We had previously created sales materials for GOPC, but because Kayak sales are a big-ticket item, we wanted to take it a step further and help them showcase their expertise. We decided to create a web app.
YOU CAN FIND LOVE ON AN APP, WHY CAN’T YOU FIND A BOAT?
The process of developing the app wasn’t simple. But the idea was. GOPC has six criteria a person needs to consider when trying to find the right boat. Do they want a kayak that enjoys nice paddles along the lake at sunset or one that’s a little more adventurous? Do they personally come with a lot of baggage? Do they want to take it slow or fast? Again, metaphors. Then depending on how a person answers the questions which are each based on a sliding scale, the app will pair them up with the perfect boat based on GOPC’s inventory.
Holiday Gift Guides
project: 2015-2016 Holiday Guides
role: Creative Direction, UX, Design