The Answer to What Now?
How do you sell a service that no one, ever, under any circumstance, wants to need? Carefully.
client: Aftermath Services
role: Art Direction, UX, Illustration, Video, Photography, Social
Aftermath is the nation’s top biohazard remediation company. Not sure what that is? That’s part the problem: neither are many of Aftermath’s potential customers. Biohazard remediation includes the cleanup of crime scenes, homicides, suicides, industrial accidents, hoarding and unattended deaths — all sudden, emergent situations in which it’s hard to think past the next minute, much less into the next month.
The Aftermath Way
Bloodborne pathogens do not stop at the surface. In fact, the affected area expands. At Aftermath, we leave nothing to chance. We set the industry standard. We remove any trace of biological material. We use ATP testing to ensure your family’s safety. It’s a process we guarantee. For your peace of mind.
We discovered a contradiction: while their primary audiences are victims and their friends and families, Aftermath didn’t have much content that would make an impact on people who were in traumatic situations. They are true educators who want to help customers understand the importance of in-depth remediation. But their landing pages and videos, while educational, were dry.
K9 Grant Contest
Some of our biggest wins for Aftermath came from social channels. Their K-9 Contest, in which they give $5,000 to the K9 unit that receives the most votes, garnered a total of 15,000 votes in 2014. Then we stepped in. Because of our Facebook campaign, 2015’s contest got more than 36,000 nominations.